JoJo Siwa Net Worth

If someone told you 20 years ago that mainstream TV networks across America would be losing out on views to a bunch of kids on the internet, you’d have locked me up in a mental institute… again! But there’s no way I am going back there without taking some of you with me. 

Joking aside, some kids on YouTube make more money in one video than I do in a lifetime. How depressing is that? It’s a rhetorical question. 

It’s devastating, but fair play to them…

Do you have any idea of the JoJo Siwa net worth figure? Let’s rewind a little because most adults don’t know who JoJo Siwa is, so let me enlighten you. She’s one of the youngest rich people on the planet and made her fortune via her uber-popular YouTube channel and from a bunch of other avenues and endorsements. 

Intrigued?

Of course, you are. So, let’s find out more about JoJo and how such a young woman can make so much bank while remaining relatively unknown by an adult audience.

How Much is JoJo Siwa Worth?

JoJo Siwa has a net worth of approximately $20 million. And, considering her age, it’s an earth-shatteringly amazing story. Born in Omaha, Nebraska, on 19 May 2003, she is just 19 years old. Her real name is Jolene Joanie Siwa, and that’s where the “JoJo” nickname comes from. 

She’s a self-made millionaire, although she did piggyback on her success as a child star on the kid’s TV network Nickelodeon, which is nice work if you can get it. JoJo used her popularity to catapult into the YouTube sphere to kick-start a channel that would take her success to unprecedented levels. 

But I am getting a bit ahead of myself here. We’re missing out on a massive chunk of her journey from child star to YouTube millionaire. A journey like hers is always inspirational and something all of us can learn from.

How Did JoJo Siwa Get Famous?

If you’ve ever seen the TV talent show “Abby’s Ultimate Dance Competition,” you might recognize JoJo Siwa. She made it to the top 5 of the second season of that show and, by all accounts, did very well. Shortly after that, she appeared on two seasons of “Dance Moms” with her mother. 

Between 2014 and 2018, she went on to appear in several shows… 

As a result, she became the face of the kid TV network Nickelodeon and even ended up with her own shows, “JoJo Siwa: My World” in 2017 and “The JoJo and BowBow Show Show” in 2018.

She launched her YouTube channel in 2015 and went on to release two singles, “Boomerang” and “I Can’t Make You Dance.” The video for “Boomerang” went on to get almost 1 billion views and over 5 million. That made her a bit of a breakout artist by the end of 2018. 

Her “Boomerang” single did very well at tackling the subject of bullying, so in effect was a very positive thing. These two singles helped to kick-start JoJo Siwa’s YouTube channel, and she never looked back. 

World tours and concerts…

Off the back of her newfound Pop Music fame, JoJo Siwa finally announced she was going on tour in 2019. Her “D.R.E.A.M. The Tour” did remarkably well. It was scheduled across 52 US and Canadian cities in a variety of venues, from theaters and amphitheaters to stadiums. 

It’s been reported that the tour generated around $27 million. Although, I am not sure how much Siwa was paid for the concerts. Since that tour, we’ve had to deal with the COVID-19 pandemic. That has pretty much put a halt to any new tours she might have had in the pipeline. 

Launching “Its JoJo Siwa” YouTube Channel

The official launch date of the “Its JoJo Siwa” YouTube channel was in February 2015. The channel currently has over 12.3 million subscribers and 2.6 billion views at the time of writing in 2023. You would automatically assume that her channel is all about promoting JoJo Siwa’s music and dance career. 

But it’s much more eclectic than that… 

JoJo Siwa’s videos are a mix of music videos, confessions, and challenges. Along with loads of behind the scene videos of the celebrity lifestyle in Los Angeles. 

Many of her newer videos seem to get around 100k to 200k views on average. However, her earlier videos from four and five years ago used to get tens or even hundreds of millions of views. It’s also important to note that JoJo rebranded the name of her channel, and it’s currently called XOMG POP! Here are the top 10 most popular JoJo Siwa YouTube videos ever:

How Much Did JoJo Siwa Make from YouTube?

It’s reasonable to say that the vast majority of the JoJo Siwa net worth figure came from her YouTube videos. But how much JoJo Siwa makes from her videos is anyone’s guess. It’s pretty clear that she doesn’t outright own the channel. 

So, it’s safe to say that she makes a percentage of the ad revenue generated from JoJo Siwa YouTube videos. But we don’t know what that percentage is. The safe thing to say is that JoJo Siwa has made over $10 million from her YouTube channel, but that’s just a guesstimation. 

Is JoJo Siwa Friends with Kim Kardashian?

It’s been widely reported that JoJo has a great relationship with Kim Kardashian. She’s spent lots of time at the Kardashian compound and has done several videos with Kim and Kanye’s daughter, North West. One of JoJo Siwa’s most viewed videos was when JoJo did a spot babysitting for North West in 2018, which has almost 50 million views.

The full extent of the relationship between JoJo Siwa and Kim Kardashian is relatively unknown. That said, it’s most definitely mutually beneficial to them both. These are celebrities that like to keep relevant, so it only makes sense to use each other’s brand and exposure to gain more fans.

Coming Out of the Closet

Back in 2015, when JoJo first launched her YouTube channel, she was just 11 years old. Her wholesome image at that point and right through her time as a TV child star on Nickelodeon was obviously not sexualized. She was a kid, so her sexuality was never an issue or subject. In January 2021, JoJo announced that she was gay and part of the LBTGQ+ community and a proud member of it.

The news was met with skepticism online…

In my opinion, that was very unfair. It was quite a shock to her fans. Especially her younger followers and it caused quite a stir. In true modern social media fashion, she announced it in a live Instagram stream, and it was met with a million questions from fans. 

JoJo stated that she thinks she had been this way her whole life but was only just beginning to understand herself. She said that she is looking for the right person, and that could be a boy or a girl. If it’s a guy, cool, and if it’s a girl, that’s cool too. That was the general gist of the announcement. 

After being harangued for several months about her sexual preferences, she made a TikTok video in 2022 entitled “How I Realized I Was Gay.” That pretty much cleared up everything.

JoJo’s Social Media Following

Everyone knows that her YouTube channel was the main platform for getting her stuff out there to fans. But, over the years, she’s also garnered a massive following across the major social media platforms and is a very successful influencer in her own right. 

In 2023, JoJo Siwa has over 12 million Instagram followers and around 5,800 posts. She’s massively into producing social media content and gets astronomical numbers across the board.

On TikTok, she has an astounding 48.3 million followers…

And, when you think about it, it’s hardly surprising. TikTok was originally a social media platform that was built around online dancing. Something right up her proverbial alleyway. 

Furthermore, we can compare JoJo Siwa’s YouTube channel to JoJoSiwa’s TikTok channel across 2022 and 2023. As you can see, she is moving away from YouTube and creating much more TikTok videos, and that’s quite normal for the youth of today.

How Does JoJo Siwa Make Money?

As I’ve already mentioned, she possibly made half of the JoJo Siwa net worth from her YouTube videos and presence and also made a decent chunk from her 2019 tour. These are the two main avenues for JoJo Siwa’s wealth. 

However, because she has become a viable social media influencer, she’s also made a good wedge of cheddar via endorsement deals. Then, you can add to that a small real estate portfolio. With that in mind, let’s take a look at JoJo Siwa’s revenue streams over the years.

Launching JoJo’s Bows

Designing fashion items and accessories is always a smart move for a young female social media personality and influencer. It only makes sense to use your platforms to promote fashion items. She launched JoJo Bows in 2016 in conjunction with fashion brand Claire’s, and it immediately became a massive hit with American teen girls. 

JoJo wanted to take advantage of her newfound fame. So, she created the company to design and manufacture a line of hair accessories and hair bows. She was only 13 years at the time, so her products were marketed to similar demographics to great success.

It’s been reported by Forbes that JoJo Bows have sold around 80 million bows. And, at $5 to $16 per bow, you only have to do the math to see how successful it was. The bows are believed to have generated around $400 million, but I am not sure what percentage JoJo gets. This makes it difficult to calculate how much of her net worth is from JoJo Bows.

Other endorsement deals…

She’s worked and partnered with several fashion brands over the years. JoJo Siwa’s partnership with JC Penny saw the launch of several signature bedroom décor and accessories that did remarkably well. You’ll also find several books and dolls have been made and launched under her name.

It’s also important to remember that in 2017 she starred in multiple Nickelodeon films and shows. Most notably, the movie “Blurt,” “The Masked Singer,” and alongside Nick Cannon and Jace Norman in “Lip Sync Battle Stories.”

JoJo Siwa’s Real Estate Portfolio

She is more than just a pretty face with a successful YouTube channel. JoJo must have some very smart people around her. She constantly seems to make the right deal at the right time. 

The young Popstar has a small real estate portfolio that includes a Los Angeles mansion that she purchased for $3.5 million in 2020. Her parents had to make that deal for her as she was just shy of her 20th birthday when she bought the property.

If you want to check out JoJo Siwa’s LA mansion, she made a video about it. Her grand tour video on YouTube takes you around the 6,000 sq. ft. house where she lives with her family. The Mediterranean-style design and overall aesthetics of the property are impressive. To be fair, she is still relatively young and doesn’t have many assets or luxury cars, but that could change in the future.

Interested In Learning How Much Other Celebrities Make?

If so, check out our breakdowns on Nicki Minaj Net Worth, Lil Wayne Net Worth, Kaley Cuoco Net Worth, Rob Dyrdek Net Worth, and Mark Hamill Net Worth for more information on celebrity net worth numbers.

Also, you might like knowing where the rich and famous live. So, have a look at our guides on the Biggest Celebrities Who Live in Miami, the Celebrities who live in Beverly Hills, the 15 Biggest Celebrities who live in NYC, the Richest Cities in California, the Richest Cities in Florida, and the Richest Neighborhoods in America in 2023.

Final Thoughts

She doesn’t post so much on YouTube these days, but JoJo is still very active on social media. The net worth of JoJo Siwa is very impressive, especially for someone so young who has made their cash on YouTube as opposed to in the mainstream consciousness. That’s why so many people under 25 years old might not know who she is.

From a fledgling TV and Pop Music career as a child star to having one of the most successful YouTube channels and fashion accessory brands, JoJo has already been mightily successful. 

She was included on a list of Time magazine’s “100 Most Influential People in the World” in 2020. That by itself is a massive feat considering she was only 18 at the time. Let’s see what the future holds in store for this special internet celebrity.

Until next time, may you find success.