What is the new name of Sheraton?

What is the New Name of Sheraton?

Sheraton Hotels & Resorts, now known as Marriott Bonvoy, has rebranded under the Marriott brand umbrella. This rebranding effort aims to unite over 1,100 Sheraton-branded properties in over 70 countries under one global, streamlined name, Marriott Bonvoy. With a focus on modernizing the guest experience, this new brand identity represents a significant milestone in the evolution of the Sheraton brand.

The new name, Marriott Bonvoy, reflects the company’s commitment to creating a more seamless and personalized travel experience. The rebranding initiative includes redesigned guest rooms and a focus on innovative technology to enhance the overall guest experience. Marriott Bonvoy aims to create a more upscale, modern, and globally relevant brand identity, positioning itself as a leader in the hospitality industry.

Frequently Asked Questions about the Rebranding of Sheraton to Marriott Bonvoy

1. Why did Sheraton rebrand to Marriott Bonvoy?

Sheraton’s rebranding to Marriott Bonvoy reflects the brand’s desire to modernize and enhance the guest experience while also aligning the brand more closely with the broader Marriott portfolio of hotels and resorts. This rebranding initiative aims to provide a more consistent and seamless experience for guests across all Marriott Bonvoy properties.

2. What changes can guests expect with the rebranding to Marriott Bonvoy?

With the rebranding to Marriott Bonvoy, guests can expect to see updated guest rooms, enhanced technology offerings, and a more modern and globally relevant brand identity. The focus is on creating a more seamless and personalized travel experience for guests at all Marriott Bonvoy properties.

3. How will the rebranding to Marriott Bonvoy impact existing Sheraton loyalty members?

Existing Sheraton loyalty members are seamlessly transitioned to the Marriott Bonvoy loyalty program, retaining their status and benefits within the new brand. Marriott Bonvoy offers a range of loyalty benefits, including room upgrades, complimentary Wi-Fi, and exclusive member rates, among others.

4. Will the rebranding affect existing Sheraton properties?

The rebranding to Marriott Bonvoy aims to optimize the guest experience at all properties without impacting the individual charm and character of Sheraton-branded properties. The focus is on enhancing the overall experience while preserving the distinctive features that guests have come to love about Sheraton hotels and resorts.

5. How will the rebranding to Marriott Bonvoy benefit guests and property owners?

The rebranding to Marriott Bonvoy brings with it a focus on providing a more upscale, modern, and consistent guest experience across all properties. This benefits both guests and property owners by creating a more compelling and competitive brand offering in the global hospitality market.

6. What is the timeline for the completion of the rebranding to Marriott Bonvoy?

The rebranding to Marriott Bonvoy is an ongoing initiative, with properties gradually transitioning to the new brand identity. The timeline for the completion of the rebranding varies by property, with a focus on ensuring a smooth and seamless transition for guests and staff.

7. How does the rebranding to Marriott Bonvoy align with Marriott’s broader brand portfolio?

The rebranding of Sheraton to Marriott Bonvoy aligns the brand more closely with the broader Marriott portfolio, creating a more cohesive and integrated brand offering. This alignment strengthens the overall brand portfolio and positions Marriott Bonvoy as a leader in the hospitality industry.

8. Will the rebranding have any impact on existing bookings and reservations?

Existing bookings and reservations at Sheraton properties are seamlessly honored under the new Marriott Bonvoy brand. Guests can expect the same level of service and experience during their stay, with the added benefit of Marriott Bonvoy’s enhanced guest offerings.

9. How will the rebranding to Marriott Bonvoy impact the future development of Sheraton properties?

The rebranding to Marriott Bonvoy opens up new opportunities and resources for the future development of Sheraton properties under the Marriott brand umbrella. It positions the brand for continued growth and innovation within the global hospitality market.

10. What marketing and promotional initiatives are planned as part of the rebranding to Marriott Bonvoy?

As part of the rebranding to Marriott Bonvoy, a range of marketing and promotional initiatives are planned to raise awareness of the brand’s new identity and enhanced guest offerings. These initiatives aim to engage both existing and new guests, showcasing the benefits of the new brand identity.

11. Will the rebranding to Marriott Bonvoy impact the employment and staffing at Sheraton properties?

The rebranding to Marriott Bonvoy aims to optimize the guest experience without impacting the employment and staffing at Sheraton properties. The focus is on ensuring a smooth transition for staff and guests while maintaining the high level of service associated with the Sheraton brand.

12. How does the rebranding to Marriott Bonvoy reflect the evolving needs and preferences of modern travelers?

The rebranding to Marriott Bonvoy reflects the evolving needs and preferences of modern travelers by creating a more consistent and seamless guest experience. The focus on modernizing and enhancing the overall guest experience aligns with the changing expectations of travelers in today’s global hospitality market.